# How to Audit Internal Links on a WordPress Website - URL: https://blog.pingbooster.site/seo/audit-internal-links-wordpress-website/ - Published: 2026-10-12 - Updated: 2026-10-12 - Author: Sam - Categories: SEO, Tips & Tricks A WordPress website can publish excellent articles and still make important information difficult to find. This often happens when pages are poorly connected, older posts are forgotten or internal links lead to destinations that no longer exist. ![How to Audit Internal Links on a WordPress Website](https://blog.pingbooster.site/wp-content/uploads/2026/10/internal-linking-audit-1024x576.jpg) An internal-link audit helps you discover these problems and create a clearer path between related resources. ## What Are Internal Links? Internal links connect one page on a website to another page on the same website. They help visitors navigate between related topics and help search engines discover pages through links. For example, an article about technical SEO might link to a detailed guide about indexing. A plugin tutorial might link to the relevant plugin documentation or troubleshooting page. The link should make sense in context. A link is not useful merely because it contains a keyword. ## Step 1: List Your Important Pages Start by identifying the pages that matter most to your website. These might include: - Main service pages. - Important product pages. - Free plugin downloads. - Premium product descriptions. - Tutorials and troubleshooting guides. - Articles that already receive organic traffic. Use your XML sitemap, WordPress page and post lists, and Google Search Console to build an initial inventory. Do not assume every URL needs equal attention. A key service page deserves a different level of scrutiny from an old tag archive with little value. ## Step 2: Find Broken and Outdated Links Review links that point to deleted pages, outdated URLs or unexpected redirects. A crawler can help identify broken internal links and redirect chains. Open important destinations manually to confirm that they work as intended. When repairing a broken link, choose the most relevant replacement. Do not automatically redirect every deleted URL to the homepage. If an old article has no suitable replacement, consider whether it should remain available, be updated or be removed according to its purpose and value. ## Step 3: Improve Descriptive Anchor Text Anchor text is the visible text that people click. Compare these examples: - Weak: “Click here.” - Better: “Read our WordPress indexing guide.” - Contextual: “Use this WordPress indexing checklist to review pages that should appear in search results.” The third example describes the destination and explains why a reader might want to visit it. Avoid forcing the same exact-match keyword into every link. Natural variation improves readability and prevents the page from feeling mechanically optimised. ## Step 4: Connect Related Articles Think about how a visitor moves through your content. A useful sequence might be: 1. A beginner’s guide introduces a subject. 2. A detailed tutorial explains the process. 3. A troubleshooting article resolves a common problem. 4. A relevant product or service page offers an appropriate next step. Not every article needs to link to every other article. Build connections where the reader benefits from the additional information. PingBooster’s main website, [pingbooster.site](https://pingbooster.site/), is the starting point for exploring its available WordPress tools and digital marketing resources. Where a specific product or guide is relevant, link directly to that resource rather than sending readers through several unnecessary pages. ## Step 5: Review Links Between Your Main Website and Blog If a business operates a main website and a separate blog subdomain, the two properties can refer readers to each other when their content is complementary. For example, a detailed educational article on the blog could reference a relevant service page on the main website. The service page could link back to the tutorial if it helps visitors understand the process. However, a subdomain is not simply another folder on the main domain. Search engines may assess its content and performance separately in some contexts, so do not assume that links between the two properties automatically transfer a particular amount of ranking value. Keep cross-site links editorially justified. Each site should offer useful content independently, even when the two work together. ## Step 6: Check Results After Making Changes After updating internal links, review whether important pages are easier to discover and whether visitors engage with the connected content. Useful checks include: - Re-crawling the site to find remaining broken links. - Confirming that updated URLs return the expected status. - Checking whether important pages have internal links pointing to them. - Reviewing Search Console indexing and search performance. - Observing referral paths and engagement in analytics. Search performance can take time to change, and an improvement cannot always be attributed to internal linking alone. Record what you changed so you can evaluate the results more carefully. ## A Simple Internal-Link Audit Checklist - Identify your most important pages. - Find broken internal links. - Replace outdated destinations with relevant alternatives. - Use clear, descriptive anchor text. - Connect related articles where useful. - Check that important pages are reachable through navigation or contextual links. - Review cross-site links for relevance. - Re-crawl and monitor the results. ## Conclusion A useful internal-link strategy starts with the reader, not a target number of links. Review your most important pages, repair broken destinations and connect content that naturally belongs together. For a broader approach to website optimisation, visit [PingBooster](https://pingbooster.site/) and explore the relevant resources available on the main website. The goal is a website that is easier to navigate, easier to maintain and more helpful to the people who use it.